Catalyst-Media Object Photography Reflection

Media Object Photography Reflection

Zhang Zihan

Theme: Catalyst

Equipment: Canon 70D

Lens: EF-S18-135mm f/3.5-.6 IS STM

Model: Selena Zhang

Location: MYER on Bourke Street

 

My personal understanding on catalyst is that it’s a conductor, which helps the current situation to transform from one to another. This transformation can be either positive or negative.

When I was informed with this theme, I made my decision to take this series of photos at the MYER shopping center immediately. Being a male, shopping is not my hobby, but I do love observe ladies’ facial expressions and emotion changes when they’re shopping. During shopping most ladies reveal their expectation, desire, disappointment and happiness naturally. In my superficial opinion, material is the catalyst that changes shopping ladies’ emotion.

Here I present five photos, each of them shows a emotion of a shopping lady, I hope I clearly presented the theme.

 

Photo No.1

Image

ISO 1250

20mm

-0.3 EV

f/4

1/800

This photo presents a walking lady attracted by the “SALES” advertisement. The word “Sale’ is the most obvious icon in this picture, which stands for material desire. Shutter speed was adjusted to 1/800 second in order to catch her movement. The advertisement and her cloths were both red, natural light provides this scene with real color, which also helps to reduce color blending.

In this photo, the lady is also a bridge between two major color bricks, black (dispassion) and red (passion). By doing this I am trying to indicate that she is entering a world dominated by sensibility rather than sense.

 

Photo No.2

Image

ISO 1250

18mm

1.3EV

f/4

1/80

This picture shows the lady is observing, and the progress is dissatisfying.

The environment light is thoroughly different inside MYER. It is more warm and soft. Also, shining floor provides strong reflection of light, which allows me to take clear shot even the lady is looking down direction.

I focused on the price tag when taking this picture. It is also the center of the photo, as well as the place the lady’s eyesight falls upon. The background is blurred, in order to emphasize the lady and her action.

 

Photo No.3

Image

ISO 1250

18mm

1.3EV

f/4

1/30

This picture shows the lady is struggling for the price. Behind her is a large, dim-colored advertisement board, which provides a contrast against the lady and plastic model’s color. High ISO again results in light over-exposure, which makes the picture a little unreal, and echoes with my setting: ladies are partly lost themselves inside shopping mall.

 

Photo No.4

Image

ISO 400

18mm

1.3 EV

f/4

1/13

This photo shows the lady is frustrated. This is for the first time she looks elsewhere. Porcelains on the shelf are icons standing for materials that she cannot afford. Again the focus is on her face, as her emotion is the key element in this photo.

 

Photo No.5

ISO 400

22mm

1.3 EV

f/4

1/13

Image

This picture shows the lady is delighted when someone gives her a credit card. Obviously the card stands for sufficient money to meet the material demand, therefore we find joy on her face. The hand and card were blurred in order to emphasize the lady’s facial expression, which reflect her mental activities.

 

Conclusion:

I am merely satisfied with this series of pictures. I think I presented the change of emotions clearly, yet there are still plenty of spaces for improvement. For example, use some techniques like motion blur to present the moving shopping clients. Also, these photos were highly limited to presenting model’s face, next time I’ll try to take more shots about objects to convey the idea. Moreover, I’ll be more careful on the use of light to avoid overexposure.